The overall goals of the ABR® Designation Course are to 1) prepare real estate professionals to thoroughly represent buyer-clients in real estate transactions, and provide the quality of service and degree of fidelity to buyers that sellers have customarily enjoyed; 2) offer ideas and methods for building a buyer-representation business; and 3) develop a self-customized tool for conducting a buyer counseling session.

Students learn to:

• Win the buyer as a client;
• Form a buyer relationship;
• Put buyer representation into action;
• Make offers, counter offers, and engage in negotiations;
• Bring transactions to a successful close; and
• Win repeat business and referrals.

The Real Estate Buyer’s Agents Council® (REBAC®) was founded in 1988, in part to promote exclusive buyer agency. Over several years it redefined its mission to endorse buyer representation in all its legally-recognized forms, altered its direction and strategy, and expanded its sphere of operation. REBAC® membership grew significantly, along with public interest in buyer representation.

That resulted in changes to state real estate regulations, away from sub-agency – especially undisclosed dual agency – and toward direct representation of buyers. NAR® purchased REBAC® in November 1996, and the council has continued to oversee the ABR® Designation course and others.

Course Information

• This is a two-day, 15-hour course.
• It is categorized as Pennsylvania State Real Estate Commission-approved for use in PA Broker Licensing. See the Polley Associates free Pennsylvania Broker Guide for more information.
• It is worth one credit toward earning a Pennsylvania real estate broker license.
• Depending on Commission requirements issued during any renewal cycle, it has the potential to fulfill up to 14 hours of mandatory continuing education for salesperson’s or broker’s license renewal.

Student Material: This course may be accompanied by in-class materials distributed by Polley Associates.

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A New Jersey Star-Ledger editorial published Sunday (June 25, 2018) cites continued global warming predictions as a concern for the real estate market along the Jersey shore. “If you have just acquired a 30-year mortgage for a beachfront property in Lavallette, Long Beach, Little Egg Harbor or a few dozen other New Jersey towns,” it wrote, “that house is likely to be underwater by the time you pay it off.”

Its intended meaning was literal, and not just a reference to home value. “Your seaside citadel is likely to be uninhabitable by 2045 because many waterfront communities along New Jersey’s 130 miles of coastline will require that you wade from your driveway to your front door,” the newspaper opinion added.

It quoted a Union of Concerned Scientists’ study which “determined that accelerating sea-level rise – driven primarily by climate change – will put more than 62,000 residential properties in (New Jersey) at risk of chronic flooding over the next 30 years, a collective loss cost of $26.8 billion.”

Only Florida will face more destruction, according to the scientists’ group.

The editorial suggested Americans “respect the science” and take greater interest in United States’ participation in international climate control agreements.

“Adaptation and shore replenishment will always be necessary,” the editorial concluded. “But if we continue to make bad choices – in lifestyle, energy options, and at the ballot box – we cannot be surprised if New Jersey’s treasured coastal real estate market washes away in our time.”

Free video stock footage from Videezy;
production by Polley Associates

The post Will Rising Seas Eat Away At Jersey’s Shore? appeared first on Polley Associates School of Real Estate.

Pennsylvania agents can do business in New Jersey, but they must be dual licensees; in other words, they must have a PA license and a New Jersey real estate license as well. Dual licensees must be supervised by a broker who also holds a license in PA and NJ.

The New Jersey State Real Estate Commission has demonstrated its willingness to issue New Jersey real estate licenses to Pennsylvania residents who want to work on both sides of the river. The Commission has very specific requirements, however, that must be met before licensure is granted. They’re explained on a page in the Polley website’s Learning and Resource Center, here.

To qualify, New Jersey requires Pennsylvania licensees to take a 15-hour broker course approved by the Pennsylvania State Real Estate Commission. (See Item 1 under the “Second Option” heading on the Learning and Resource Center page). Polley Associates regularly offers 15-hour broker courses that can be used for this purpose, available in both classrooms or via Livestream.

There are other requirements, too. And, yes, prospective New Jersey licensees must take a test; there is no reciprocity with Pennsylvania. Read the details on the page.

If you’re a Pennsylvania-licensed broker who wants to obtain a New Jersey broker license, that’s also possible. Those details are found on a separate page, here.

Polley Associates is Pennsylvania’s oldest and largest “approved provider” school for real estate career professionals. It also meets the needs of licensees in New Jersey and partners with the Center for Specialized Real Estate Education to bring designation and certification courses to REALTORS® across the country.

Last updated 2022.06.14

The post Yes, Pennsylvania Licensees Can Obtain A New Jersey Real Estate License. Learn How appeared first on Polley Associates School of Real Estate.

Old-school real estate marketing is lame, so ‘90s, and so ineffective … but there’s an alternative! Gain a working knowledge of social marketing tools and tactics in Polley’s “Real Estate Marketing Reboot” course.

Want to succeed in new and emerging real estate markets? Then you must be where consumers are, and reach them in ways they want and need.

Polley Associates’ course, “Real Estate Marketing Reboot,” was created by the Real Estate Buyer’s Agent Council. During the first part of its day, learners evaluate marketing strategies and analyze buyer profiles

In the remainder, the course helps agents understand and maximize their marketing use of social and interactive media like Facebook, Twitter, Linked-In, texting, blogs, e-mail, and consumer forums. It inspires novel approaches that help you create a “personal brand” for your real estate practice, and encourages you to look everywhere for differentiating marketing opportunities that grab consumers’ attention

Course State Approval: Continuing education for Pennsylvania real estate broker and salesperson license renewal.

This is a one-day, 7-hour, live classroom course. No post-course exam is given (except when used for designation; see below). It is approved by, and meets 7 hours of continuing education requirements set by, the Pennsylvania State Real Estate Commission. It can be combined with other courses to fulfill all 14 hours of continuing education required by the Commission for a real estate salesperson’s or broker’s biennial license renewal during the 2014-2016 cycle that ends at midnight on May 31, 2016.

Designation Approval: Accredited Buyer Representation

This also is approved by the Real Estate Buyer Agents Council® (REBAC®) division of the National Association of REALTORS® as an elective to accompany its Accredited Buyer Representative® designation course. If used for designation purposes, passing an exam is required.

Price: $95

Student Material: This course may be accompanied by in-class materials distributed by Polley Associates.

Related:

• PA Continuing Education: What’s That Course About?
• PA Continuing Education: Live Course Attendance
• PA Continuing Education: License Renewal And Reactivation
• PA Continuing Education: License Renewal Online
• PA Continuing Education: First-Timer Requirements
• PA Continuing Education: Re-Activate A License In Escrow

Find Courses For:

• Pennsylvania Real Estate Salespersons and Brokers CE
• Pennsylvania Real Estate Salespersons’ First-Timer CE
• CE For Pennsylvania Commercial Real Estate Practitioners

The post Polley Courses: ‘Real Estate Marketing Reboot’ appeared first on Polley Associates School of Real Estate.

At any given time, today’s real estate professionals may be working with four generations of real estate buyers: Millennials, Generation X, the Baby Boomers, and Matures. This one-day course examines the home buying characteristics of these generations and evaluates their expectations (of agents and of the transaction) as well as communication preferences.

As a turnkey resource, participants receive generation-specific marketing tools, networking tips, scripts, and counseling strategies to help formalize agency relationships.

Course State Approval: Continuing education for Pennsylvania real estate broker and salesperson license renewal.

This is a one-day, 7-hour, live classroom course. No post-course exam is given (except when used for designation; see below). It is approved by, and meets 7 hours of continuing education requirements set by, the Pennsylvania State Real Estate Commission. It can be combined with other courses to fulfill all 14 hours of continuing education required by the Commission for a real estate salesperson’s or broker’s biennial license renewal during the 2014-2016 cycle that ends at midnight on May 31, 2016.

Designation Approval: Accredited Buyer Representation®

This also is approved by the Real Estate Buyer Agents Council® (REBAC®) division of the National Association of REALTORS® as an elective to accompany its Accredited Buyer Representative® designation course. If used for designation purposes, passing an exam is required.

Price: $95

Student Material: This course may be accompanied by in-class materials distributed by Polley Associates.

Related:

• PA Continuing Education: What’s That Course About?
• PA Continuing Education: Live Course Attendance
• PA Continuing Education: License Renewal And Reactivation
• PA Continuing Education: License Renewal Online
• PA Continuing Education: First-Timer Requirements
• PA Continuing Education: Re-Activate A License In Escrow

Find Courses For:

• Pennsylvania Real Estate Salespersons and Brokers CE
• Pennsylvania Real Estate Salespersons’ First-Timer CE
• CE For Pennsylvania Commercial Real Estate Practitioners

The post Polley Courses: ‘Generation Buy’ appeared first on Polley Associates School of Real Estate.