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New To Social Media Use In Real Estate? See This Webinar

As social media applications like Twitter, Facebook, MySpace, Ning, Linked-In and others grow and become more prominently used, real estate licensees unfamiliar with those names or how their software works may feel left behind. Don’t. Take comfort in knowing it’s never to late to learn, and with learning usually comes revenue. To that end, it …

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June 13 Deadline Looms For Pennsylvania Consumer Notice

HARRISBURG PA – The Big Switch starts next Saturday (June 13, 2009) for real estate licensees in Pennsylvania. That’s when a new Consumer Notice, required by the Pennsylvania State Real Estate Commission to be distributed by agents and brokers to their clients and potential clients, goes into effect. After that date, experts say, distributing any …

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Permission Marketing, Not Spamming, Grows Relationships

NEWTOWN SQUARE PA – The e-mail message that arrived Saturday morning (May 30, 2009) carried a seductive subject line, one sure to impress real estate agents hungry for sales. “The process to growing your business online,” it cooed, “starts with selective e-mail marketing.” The Taylors SC-based company that sent it followed up in the remainder …

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Pennsylvania Regulators Take Action Against Mortgage Firms

HARRISBURG PA – Pennsylvania’s Department of Banking is taking a tougher line against mortgage brokers that either refuse to comply with regulations or are not licensed to practice in the state. Last week it took enforcement against seven different companies. On Friday (May 22, 2009) it issued a cease-and-desist order against U.S. Mortgage Group Inc., …

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Realtors’ National Association Opens Its Own Credit Union

WASHINGTON DC – One of the biggest drawbacks in years past of being an independently contracted real estate agent was a perceived lack of perks that sometime accompany other jobs. The National Assocition of Realtors® (NAR®) has been building its membership benefits package to overcome that hurdle, and last week (May 13, 2009; Wednesday) officially …

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Next At Google: Helping Consumers Read Their Electric Meter

MOUNTAIN VIEW CA – Could home owners save money, and help create a greener planet, if they knew more about the energy they use? Website search behemoth Google Inc. thinks so, and is partnering with electric utility companies to experiment with new software it calls the Google PowerMeter. PowerMeter works with new smart meter devices …

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Asian-Americans Looking For Service From Brokers And Agents

The study, released Nov. 8, 2004, by UCLA’s Asian American Studies Center and titled “Dispelling the Model Minority Myth,” shows the real estate industry needs specialized programs “designed to reach this under-served population,” says San Francisco Realtor John Yen Wong. Wong is president of the Asian Real Estate Association of America (AREAA), which commissioned the …

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In Real Estate And Elsewhere, Bigger Is Business-As-Usual

VALLEY FORGE PA – Big players in real estate got bigger this week (Nov. 8-14, 2004), as LendingTree Inc. and Sotheby’s International Realty Affiliates both announced new additions to their operations. They are following a familiar trend, which one observer says results from increased competition to grow while simultaneously cutting costs. LendingTree, the online lending …

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Will Comptroller Office Let Banks ‘Sneak’ Into Real Estate?

WASHINGTON DC – The National Association of Realtors, which has long opposed moves by bankers to sell real estate, says select lenders may soon be able to enter the business thanks to a new ruling by the federal Office of the Comptroller of the Currency (OCC). A division of the U.S. Treasury, the office adopted …

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