Course Information

We 1pm-5pm Dec 6
VL-1387 12/06/23 PM-CE
Developing Digital Tools - (Virtual-3.5 Hours)

Registrations for all Live-Stream continuing education courses close at 2:00 p.m. the day prior to the course.

As technology evolves, so too do clients, customers, and the nature of the real estate business. Real estate licensees must be more than just aware of advances in technology that affect client servicing and customer outcomes. They must work to increase digital proficiency and stay vigilant of changing mediums, all while staying legally compliant and respecting fiduciary duties.

The introduction of artificial intelligence brings with it new ways to navigate marketing on behalf of consumers. Ensuring licensees are up-to-date on these trends means the ability to best utilize the world of digital marketing on behalf of clients. Social media is constantly in a pendulum of popularity, and proficiency isn’t about the licensee – it’s about the consumers. Knowing the laws, complying with disclosures, and staying beneficial to not only your clients, but all consumers of real estate services.

You'll receive an invitation.

Once you register and pay for your virtual courses or classes, you will separately receive a receipt for payment; an e-mailed invitation for your session from Polley; and a link to download the digital course materials.

The invitation will contain a link to the session itself in the form of a 9-or-more digit number called a Meeting ID. When you join a meeting, you are prompted to provide the Meeting ID. You'll also receive a pass code that you'll be asked to type in to authenticate your attendance.

Required materials:

Students must have a device with a web browser or application that can support the Zoom software. They must have ability to use either an internal or external camera, microphone, and speaker with their device. Camera must be able to remain on throughout course. No specific web browser required, as long as browser is up-to-date. Zoom application is a free download. Students will need an e-mail address; PDF reader, and reliable Internet connection, all of which are student-provided.

Participant materials will be sent to participants digitally. At registration, students will be notified that they must have ability to either view materials digitally throughout the course or to print a copy of materials for their use. Those requiring printed materials to be sent must pay a $4 material fee and a shipping fee of $3 and have registered in NO LESS than 10 days prior to the course.

Course Completion Requirements:

There is no grade for this course, as continuing education is completion-only in the state of PA. There are, however, periodic polling, quiz, and small group sessions that are mandatory for participation. Failure to participate in any or part of this course for any reason will be noted and those who do not meet the minimum attendance will not meet completion requirements, and therefore will not be issued a transcript.

Your camera must be on for the entire session and you must stay within view of the camera throughout. If your visual is lost for five minutes, you will be prompted to return via video prompt. If you do not return within five additional minutes (10 minutes total), you will be removed from the session. You may attempt to re-enter the session when you return, and as long as you are still within the required attendance range for the course (State law mandates a 90% attendance threshold - No more than 21 minutes for 3.5 hours; No more than 42 minutes for 7 hours). Failure to meet this requirement will result in course incompletion and is not subject to refund or transfer.

All common expectations and behaviors of an in-person class remain intact for the duration of your course. This type of learning provides a wonderful flexibility that should not be abused. We will not tolerate disruptive behaviors during class, nor allow any behaviors that would not be considered appropriate in a conventional brick and mortar classroom, including but not limited to: drinking alcohol, disparaging students or staff, nudity, or driving a car while on a class session.

A Course Survey also is required for completion of this course:

  • Survey link will be sent to students by instructor through Zoom at the end of instruction.
  • Students must enter the email address they registered with into the first question of the survey.
  • This survey IS REQUIRED and must be completed to receive your transcript.

Class not available for registration outside of a package.

Have questions? Please contact the main office at 610.353.6776 or email us at