As technology evolves, so too do clients, customers, and the nature of the real estate business. Real estate licensees must be more than just aware of advances in technology that affect client servicing and customer outcomes. They must work to increase digital proficiency and stay vigilant of changing mediums, all while staying legally compliant and respecting fiduciary duties.
The introduction of artificial intelligence brings with it new ways to navigate marketing on behalf of consumers. Ensuring licensees are up-to-date on these trends means the ability to best utilize the world of digital marketing on behalf of clients. Social media is constantly in a pendulum of popularity, and proficiency isn’t about the licensee – it’s about the consumers. Knowing the laws, complying with disclosures, and staying beneficial to not only your clients, but all consumers of real estate services.
Berkshire Corporate Campus 2201 Ridgewood Rd. Ste. 350
Wyomissing, PA 19610