Technology has its place. It can help “create a seamless home buying, home selling, and lending process,” Daniels wrote.

Bud real estate licensees also “must realize there are people on the other side of the technology” who “expect and deserve a great experience” in the purchase or sale of a property. And a great experience, she contends, demands “a personal touch and feel.”

Daniels describes how a flurry of automation mutates the process into something a tad too robotic. She worked with one lending partner whose back-office technological overdrive left clients with unanswered questions, poorly explained documents, and few accompanying instructions.

“From first touch to closing and beyond,” Daniels concludes, the client experience must be personalized and “about more than just getting the job done.”

Read Kathleen Daniels’ blog article, titled “When Too Much Automation Depersonalizes The Process” and published Monday at Active Rain, here.

Photo from Google Images

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