Prove To Prospects You're As Good As You Say

Prove To Prospects You’re As Good As You Say

A commercial broker mailed us his latest property catalog. Full color, magazine-quality, 12 pages. Cost a lot to print. Could have been cheaper, 4 pages smaller, but broker INVESTED in the extra space. Used it to display 59 properties he and his agents recently leased or sold. His lesson: When you demonstrate to prospects how you’ve succeeded for others, they believe you can succeed for them too.

Photo by Gamze Bozkaya via Unsplash