The Seniors Real Estate Specialist® (SRES®) designation is for REALTORS® who want to be able to meet the special needs of maturing Americans when selling, buying, relocating, or refinancing residential or investment properties. By earning the SRES® designation, REALTORS® are prepared to approach mature clients with the best options and information for them to make life-changing decisions.
During the two-day training program, you’ll build skills in key areas of senior real estate, like selling the family home and moving to an active-adult community, and learn how to:
- Counsel rather than sell to seniors
- Develop and maintain relationship marketing
- Harness the power of generational demographics
- Create competitive differentiators
SRES® designation course learning objectives: Learn distinguishing characteristics and trends of the 50+ market so that you can discern them in your own market area. Evaluate your market area attractiveness to the 50+ market. Master the vocabulary of the range of housing options for the 50+ market. Learn the application of federal laws for the Housing for Older Persons Act (HOPA). Develop business-building outreach methods for communicating and gaining 50+ market share. Adapt methods for counseling the 50+ buyer and sellers. Stay focused on the transaction and avoid inappropriate involvement in family matters. Develop sensitivities to 50+ issues and priorities when counseling buyers and sellers, showing properties, and managing transactions. Develop services that win and sustain client and customer relationships and position you as a trusted real estate advisor. Assemble a team of experts to help you serve 50+ clients and customers. Learn about the uses, benefits, procedures, and issues involved in reverse mortgages. Learn about the uses of pensions, 401k accounts, and IRAs in real estate transactions. Gain an understanding of how Medicare, Medicaid, and Social Security impact 50+ real estate decisions. Recognize mortgage finance and loan schemes and scams that victimize 50+ borrowers. Identify key life stages, viewpoints, and transitions in relation to housing choices. Recognize how a home can be adapted for safety, comfort, and aging in place. Help clients integrate the disposition of real property into estate plans.
This is a two-day, 15-hour course. It is Pennsylvania State Real Estate Commission authorized for 1 credit towards broker’s license requirements.
Depending on Commission requirements issued during any renewal cycle, it has the potential to fulfill up to 14 hours of mandatory continuing education for salesperson’s or broker’s license renewal, except for first-time continuing education students.
As an SRES member, you’ll continue to receive ongoing education that keeps you at the forefront of senior issues such as retirement planning and healthcare.
Exclusive resources
By earning your SRES® designation, you gain access to a variety of members-only resources, including:
- Bi-monthly newsletters to help you stay in touch with your customers and reach prospects
- A vibrant interactive community of peers who share advice and best practices
- Webinars to enlighten you on emerging topics
- Consumer one-sheets, special reports, and more