As social media applications like Twitter, Facebook, MySpace, Ning, Linked-In and others grow and become more prominently used, real estate licensees unfamiliar with those names or how their software works may feel left behind. Don’t. Take comfort in knowing it’s never to late to learn, and with learning usually comes revenue. To that end, it …
New To Social Media Use In Real Estate? See This Webinar Read More »
HARRISBURG PA – The Big Switch starts next Saturday (June 13, 2009) for real estate licensees in Pennsylvania. That’s when a new Consumer Notice, required by the Pennsylvania State Real Estate Commission to be distributed by agents and brokers to their clients and potential clients, goes into effect. After that date, experts say, distributing any …
June 13 Deadline Looms For Pennsylvania Consumer Notice Read More »
NEWTOWN SQUARE PA – The e-mail message that arrived Saturday morning (May 30, 2009) carried a seductive subject line, one sure to impress real estate agents hungry for sales. “The process to growing your business online,” it cooed, “starts with selective e-mail marketing.” The Taylors SC-based company that sent it followed up in the remainder …
Permission Marketing, Not Spamming, Grows Relationships Read More »
HARRISBURG PA – Pennsylvania’s Department of Banking is taking a tougher line against mortgage brokers that either refuse to comply with regulations or are not licensed to practice in the state. Last week it took enforcement against seven different companies. On Friday (May 22, 2009) it issued a cease-and-desist order against U.S. Mortgage Group Inc., …
Pennsylvania Regulators Take Action Against Mortgage Firms Read More »
The study, released Nov. 8, 2004, by UCLA’s Asian American Studies Center and titled “Dispelling the Model Minority Myth,” shows the real estate industry needs specialized programs “designed to reach this under-served population,” says San Francisco Realtor John Yen Wong. Wong is president of the Asian Real Estate Association of America (AREAA), which commissioned the …
Asian-Americans Looking For Service From Brokers And Agents Read More »
VALLEY FORGE PA – Big players in real estate got bigger this week (Nov. 8-14, 2004), as LendingTree Inc. and Sotheby’s International Realty Affiliates both announced new additions to their operations. They are following a familiar trend, which one observer says results from increased competition to grow while simultaneously cutting costs. LendingTree, the online lending …
In Real Estate And Elsewhere, Bigger Is Business-As-Usual Read More »
WASHINGTON DC – The National Association of Realtors, which has long opposed moves by bankers to sell real estate, says select lenders may soon be able to enter the business thanks to a new ruling by the federal Office of the Comptroller of the Currency (OCC). A division of the U.S. Treasury, the office adopted …
Will Comptroller Office Let Banks ‘Sneak’ Into Real Estate? Read More »
FREMONT CA – Do they want it? Will they value it? Does it annoy them? Those are three questions real estate agents must ask themselves about e-mail newsletters sent to clients or prospects, following the release Wednesday (Feb. 18, 2004) of a lengthy study published by an Internet marketing consultant. Nielsen Norman Group, a California-based …
What Consumers Want, And Don’t, At Their E-mail Inboxes Read More »
