The rage in real estate communications these days focuses on the rise of Internet-based social media. Can you survive in the business without a Twitter account and a Facebook page? Sure, although probably not as successfully as you will with them. Twitter, Facebook, Linked-In, instant messaging and similar applications are big for real estate because, …
To Succeed, Put Your Real Self Into Real Estate Messages Read More »
HARRISBURG PA – An e-mail was distributed Tuesday (May 18, 2010) from Florida, with a subject line that blared “Real Estate Agents Get Lower Health Insurance Rates in Pennsylvania.” Sound appealing? It’s not. Be wary of such messages, the Pennsylvania Insurance Department has warned. Real estate licensees and others should be suspicious if someone tries …
Coming Flurry Of Health Care Offers To Make Agents Wary Read More »
LOS ANGELES CA – OK, here’s the pitch. You’re a first-time home seller; that buying thing has been so-o-o-o done to death already. And you’re located in the eight-county Philadelphia area. And you want to be on television in one of those prime-time reality shows. Here’s your chance for 15 minutes – no, wait, make …
Home And Property Sellers, Here’s Your Half-Hour Of Fame Read More »
NEW YORK – From which media source do most people now prefer to get their news? The Web wins hands down, according to the just-released results of a Zogby Interactive survey taken in the United States. Web-based sources rank far ahead of television, newspapers and radio as the preferred choice for news, Reuters News Service …
Preferred News Sources Matter In Agents’ Promotion Choices Read More »
HARRISBURG PA – The Pennsylvania Association of Realtors (PAR) endorsed a plan announced Wednesday (June 10, 2009) by Gov. Edward G. Rendell to use part of $380 million in federal economic recovery funds to help the state’s home buyers. Under Rendell’s proposal, the Pennsylvania Housing Finance Agency (PHFA) will allocate $5 million for the Keystone …
PA Realtors Association Likes State Funds For First-Timers Read More »
As social media applications like Twitter, Facebook, MySpace, Ning, Linked-In and others grow and become more prominently used, real estate licensees unfamiliar with those names or how their software works may feel left behind. Don’t. Take comfort in knowing it’s never to late to learn, and with learning usually comes revenue. To that end, it …
New To Social Media Use In Real Estate? See This Webinar Read More »
NEWTOWN SQUARE PA – The e-mail message that arrived Saturday morning (May 30, 2009) carried a seductive subject line, one sure to impress real estate agents hungry for sales. “The process to growing your business online,” it cooed, “starts with selective e-mail marketing.” The Taylors SC-based company that sent it followed up in the remainder …
Permission Marketing, Not Spamming, Grows Relationships Read More »
The study, released Nov. 8, 2004, by UCLA’s Asian American Studies Center and titled “Dispelling the Model Minority Myth,” shows the real estate industry needs specialized programs “designed to reach this under-served population,” says San Francisco Realtor John Yen Wong. Wong is president of the Asian Real Estate Association of America (AREAA), which commissioned the …
Asian-Americans Looking For Service From Brokers And Agents Read More »
FREMONT CA – Do they want it? Will they value it? Does it annoy them? Those are three questions real estate agents must ask themselves about e-mail newsletters sent to clients or prospects, following the release Wednesday (Feb. 18, 2004) of a lengthy study published by an Internet marketing consultant. Nielsen Norman Group, a California-based …
What Consumers Want, And Don’t, At Their E-mail Inboxes Read More »
