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Polley Courses: ‘Web-Driven Real Estate Consumer, V.3.0’

Think then. Think now.

Think then. Think now.

“Then” is the early 1980s. At the time, only licensed real estate agents and brokers could find and compare properties on the market and their amenities to the wish lists of buyers. The multiple listing service made its offerings available in thick, printed catalogs. Newspaper classified pages were the primary real estate advertising venue.

“Now” is 2018. A lot has changed, certainly. Consumers can search the web for properties to their heart’s content. Sophisticated analytical tools for valuation estimates are widely available, and sometimes free. Photos, videos, and virtual tours abound. At dozens of online sites prospective buyers can secure a mortgage, order title and hazard insurance, negotiate, and even close a deal without ever visiting the office of an attorney or broker.

New realities of the marketplace call for a new level of awareness among brokers and agents to fully partner and participate with the new, supremely well-educated consumer. They must create services relevant and valuable to consumers, and meet their shifting expectations. This course illustrates changes in consumer behavior, shows how those changes impact the way we list and sell houses, and addresses the agent’s heightened roles as professional negotiator, financing consultant, transaction planner, and contract specialist.

Course State Approval: Continuing education for Pennsylvania real estate broker and salesperson license renewal.

This is a one-day, 7-hour, live classroom course. No post-course exam is given. It is approved by, and meets 7 hours of continuing education requirements set by, the Pennsylvania State Real Estate Commission. It can be combined with other courses to fulfill all 14 hours of continuing education required by the Commission for a real estate salesperson’s or broker’s biennial license renewal during the 2016-2018 cycle that ends at midnight on May 31, 2018.

Price: $68 (limited time only)

Student Material: This course may be accompanied by in-class materials distributed by Polley Associates.


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